Social Media Etiquette Project

 VoiceThread: https://voicethread.com/myvoice/thread/33188885

    The case study that I chose to present was the controversial Kendall Jenner Pepsi advertisement that was released in 2017 and quickly taken down shortly after. This incident provides a great example of why it is so important to be mindful of posting on social media, because things can easily become misleading or unintentionally disrespectful. This advertisement got lots of hate immediately after its release for being extremely tone-deaf to current police brutality movements such as Black Lives Matter. Through this presentation I explain this case study in depth, and discuss the important guidelines of social media etiquette that could have prevented this issue.

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